Purple Flag

Hull has been recognised for the safety, quality and diversity of its city centre evening economy with the second award of a Purple Flag by The Association of Town Centre Management (ATCM).

The accreditation highlights some of the key achievements recorded by Hull Citysafe during the two years since Hull was first awarded a Purple Flag:

  • Alcohol related crime and violence in the city centre has fallen at key times, and particularly over weekends, with figures up to the summer of 2014 recording levels around 3% lower than for the same period in 2013 and 7% lower than 2012.
  • Falling crime levels in the city centre at these key times are also reflected in figures from by the accident and emergency department at Hull Royal Infirmary for patients with alcohol intoxication issues.
  • There were 7% fewer people seen in A&E for alcohol withdrawal or intoxication requiring hospital treatment up to July 2014 than for the same time in 2013, continuing a downward trend from spring 2012.


The report also acknowledges an increase in footfall within the city centre at key times, particularly over the last year where figures indicate a rise of almost 10%.

In particular the report praises the “excellent relationship” between the police and the other partners in a “Purple Flag community” which includes Street Angels, Street Marshalls and the door staff at city centre licensed premises.

Councillor John Hewitt, Hull City Council’s Portfolio Holder for Neighbourhoods and Communities, said:

“This is fantastic news and retaining the Purple Flag status for the third consecutive year makes an important statement about Hull’s night-time economy in the run-up to UK City of Culture in 2017. It highlights that the city centre is safe and well-run and that businesses are working together with Hull BID, the Council, Hull Street Angels and the police to ensure that people visiting at night have an enjoyable time, as well as a safe experience.”

Rosie Millard, Chair of the City of Culture Company, said:

“Congratulations to the city for the renewal of its Purple Flag status, which reinforces the fact that the city centre is a safe, diverse and exciting place to be.  “Initiatives such as the Hull Street Angels are to be thanked, as are the efforts of the police, but it is clear that this award also recognises that the night time offer in Hull – with its increasing array of new restaurants, bars and entertainment – is gaining strength as we head towards 2017 and Hull’s time in the spotlight as UK City of Culture.”

Well we don’t like to boast…..but sometimes you have to.

For our part, we’d like to thank the rest of the organisations that we have worked on this.  We know a lot of hard work has gone into it.  So thank you to Hull City Council, Hull BID, Humberside Police the Street Marshalls and door staff.

Roll on City of Culture.  We look forward to welcoming more visitors to our great city and helping ensure they enjoy our fabulous nightlife.